Brainfish raises $6.4M to expand AI-powered customer experience platform to the US

Australian AI startup Brainfish has secured $6.4 million in pre-Series A funding led by Prosus Ventures, bringing total funding to $9.8 million as the Sydney-based company expands its ambient AI platform into the US market.

Founded in December 2022 by Daniel Kimber and Ajain Vivek, Brainfish transforms customer experience through "ambient AI agents" that proactively observe user behavior and provide contextual assistance before users realize they need help. Unlike traditional chatbots that wait for queries, Brainfish's AI uses computer vision and pattern recognition to monitor real-time user interactions, detecting moments of hesitation or confusion.

The platform's technology combines generative AI with behavioral analytics to deliver instant, contextually relevant guidance directly within software products. Early adopters report 70-90% fewer support tickets and 30-40% higher customer satisfaction as the AI resolves queries in-product without human intervention, often in under two seconds.

The new funding will accelerate Brainfish's US expansion plans, including establishing a US headquarters and building a local team to support global growth. As businesses increasingly seek AI solutions that go beyond reactive support to proactive user assistance, Brainfish's ambient approach positions the company at the forefront of the next generation of customer experience technology.

Founders: Daniel Kimber, Ajain Vivek

Sources: SmartCompany, Startup Daily, TheSaaSNews, Crunchbase