Durable democratises business creation with AI-powered website and operations platform

Founded in 2021 by James Clift, Durable addresses the complexity barrier that prevents millions from starting their own businesses. The platform's AI automatically generates professional websites, including content, design, and SEO optimization.

Central to Durable's breakthrough is its comprehensive automation approach that extends beyond website creation to complete business operations. Users input basic business details, and the AI generates contextually relevant websites with industry-specific content, while built-in tools handle customer management, payment processing, and marketing automation, eliminating the need for multiple software subscriptions.

The platform is already serving over 800,000 monthly visitors and targets small business owners, freelancers, and professionals who lack technical expertise but need professional digital presence. With small businesses increasingly recognizing the importance of digital presence, Durable's approach to simplifying entrepreneurship through accessible technology addresses a significant market need.

Founder: James Clift

Sources: Crunchbase, Durable, Tech Industry Reports