EchoWi, tracking brand visibility in the age of AI

Brands that dominate Google's first page have spent years making sure customers find them. But customers are increasingly not going to Google first. They ask AI, take the answer, and move on. There is no SEO pipeline that isn’t affected by this.

EchoWi, a Madrid-based SaaS company founded in 2025, addresses the measurement gap opened by generative AI search. The co-founders Luis Anton (CEO, ex-Amadeus, BBVA) and Maher El Ouahabi (CTO, ex-IBM, Santander) built the platform after observing a Google-dominant brand disappear entirely from ChatGPT recommendations overnight.

Natural-language queries run on repeatable schedules across eight AI engines, building a longitudinal dataset of how each model selects and ranks sources over time. As AI answers shift day to day, tracking it continuously is essential to have reliability at scale.

The platform tracks visibility, rank, share of voice, sentiment, and cited source domains, comparing the results against competitors in parallel, offering a path to improve the search engine optimisation.

The company closed a €750,000 seed round in March 2026, led by Successful Fund I FCRE, to scale its infrastructure.

Sources: EchoWi / Crunchbase

Founders: Luis Anton, Maher El Ouahabi