mDoc provides AI-driven disease support across Nigeria

Founded in 2013 by Dr. Nneka Mobisson (CEO) and Imo Etuk (CTO), mDoc was created to address the critical gap in ongoing care for people with diabetes, hypertension, cancer, and other chronic conditions. At the center of their work is CompleteHealth™, their digital platform combining human health coaches, AI-driven behavioral nudges, and community-based support to help members set health goals, track progress, and sustain behavior change without requiring constant internet access (available via USSD for basic phones).

The company reports that 84% of members have improved their chronic condition management, supported by over 15,000 trained healthcare workers and 2.28 million patient interactions. mDoc's four-pillar approach includes: virtual coaches through CompleteHealth™, in-person community hubs (NudgeHubs™), a geo-coded digital directory of reviewed health services (NaviHealth.ai™), and tele-education for providers through the mDoc Quality Network (MQN™).

Their funding of $248K comes from a mix of grants and non-equity assistance, including support from Google for Startups ($100K, October 2021), MassChallenge, and additional grants totaling $148K between 2015 and 2019. mDoc operates across B2C, B2B, B2B2C, and B2G models, partnering with employers, health plans, and increasingly with local governments to expand digital healthcare delivery. The company has also launched a fundraising campaign to provide medication, essential tests, and support services to cancer patients and their families.

mDoc positions itself as complementary to traditional healthcare systems rather than a replacement and collaborates with partners including Roche, Gates Foundation, Google for Startups, WHO, USAID, GIZ, and Ashoka, and has been recognised as one of Africa's most promising AI startups for its real-world health impact.

Sources: mDoc, Crunchbase, RippleWorks, Gates Foundation

Founders: Nneka Mobisson, Imo Etuk