Strawberry raises $6M to bring AI automation into the browser

Swedish AI startup Strawberry has secured $6 million in seed funding, co-led by General Catalyst and EQT Ventures, with participation from founders of Lovable, Hugging Face, and Supabase, as the Stockholm-based company launches its agentic browser that turns routine web tasks into automated workflows.

Strawberry was founded last year by Charles Maddock, Sebastian Thunman and Arian Hanifi to solve a problem faced by every knowledge worker: spending hours on repetitive browser tasks such as sourcing leads, digging through emails and copying data between tools. Thus, at the heart of their work lies the concept of 'AI Companions'; specialised agents that reside within the browser and perform multi-step tasks by clicking, scrolling and typing, just as humans do.

Unlike AI-enhanced browsers that add features to existing tools, Strawberry is an autonomous AI agent that handles research, data extraction and workflow automation across platforms such as LinkedIn, HubSpot, Gmail and internal dashboards, without the need for code or learning new interfaces. Users simply download the browser, select companions such as Sales Sally for lead generation or Assistant Astrid for inbox management, and provide instructions in natural language. Importantly, the agents pause for approval before executing critical actions, thus maintaining user control.

The new funding will enable Strawberry to scale its engineering team, expand companion capabilities and increase distribution, as the company positions agent-based browsing as the next stage in how people interact with the web.

Sources: Strawberry, General Catalyst, Crunchbase

Founders: Charles Maddock, Sebastian Thunman, Arian Hanifi